Matsushita's Turnaround
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTA121
Case Length : 18 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available Countries : Japan
Industry : -
To download Matsushita's Turnaround case study (Case Code: BSTA121) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs.
400 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
<< Previous
Excerpts
Background Note
Matsushita's founder Konosuke Matsushita was born in Wakayama, Japan, in 1884, in an agricultural family. He took $50 in 1918 and founded the 'Matsushita Electric Housewares Manufacturing Works' and went into business making electric plugs...
Global Expansion
After establishing itself in Japan, Matsushita decided to expand overseas. It established a sales company, 'Matsushita Electric Corporation of America', in 1959. In America, Matsushita's products were marketed under the brand name
"Panasonic"as "National"had already been registered there. "Panasonic"became the flagship brand of the company...
|
|
Restructuring
In 1998, Matsushita started a four-year program called "the Progress 2000 Plan", aimed at strengthening the company's competitive position in the fast changing digital world. Matsushita modified its management structure to give a greater thrust to new businesses such as optical discs, mobile communications, display devices and semiconductors...
|
Corporate Purpose
Matsushita's corporate philosophy had been strongly influenced by the founder's personality. In 1932, while visiting the main temple of the Tenrikyo religious sect, Konosuke was greatly impressed by the group's contented people who seemed to be working hard, even though they did not have any monetary incentives...
Research & Development
Matsushita's global R&D policies had evolved over time. In 1976, Matsushita set up its first overseas lab in the US. By 1997, it had 13 major labs and other minor labs in foreign countries, employing about 300 people... |
Excerpts Contd...>>
|
|